Content Marketing ROI

Calculate the true ROI on content from output volume, conversion rate, and average client value.

Pieces published per month 4

Hours per piece 6 hours

Average views per piece 800

View-to-lead conversion 0.8%

Lead-to-client close rate 18%

Average client value $12,000

Annual revenue from content

Probability-weighted forecast

Effective hourly rate on writing

Annual clients from content

Funnel: views to clients

💡 Content insight

Content Marketing ROI Calculator

The Content Marketing ROI Calculator quantifies what your content strategy actually returns on the hours you put in. You enter the pieces published per month, the hours per piece, the average views per piece, the view-to-lead conversion rate, the lead-to-client close rate, and your average client value. The calculator returns the annual revenue attributable to content, the effective hourly rate on writing time, and the number of clients sourced through content each year. Use it after the first six months of consistent publishing. Content compounds slowly, so the early-stage hourly rate looks terrible, but the same strategy at month thirty often produces five to ten times the leads on the same writing volume because distribution and SEO accumulate.