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Freelance Income

Lost Deal Analysis

Track why you lose deals and calculate the addressable revenue you could recover by fixing the top issues.
Annual recoverable revenue
$0
From sales process improvements
Total annual revenue lost
$0
Top loss driver
-
Lost deals by reason
💡 Loss insight
Run a quick post-loss email survey. Self-reported reasons skew toward 'price' even when the real driver is fit.
🏛 Predictable Income

Lost Deal Analysis Calculator

The Lost Deal Analysis Calculator turns a year of losses into a recoverable revenue figure broken down by reason. You enter the number of lost deals, the average deal size, and the percentage of losses attributed to price, scope or timeline, fit or competitor, plus the share you think is addressable with process changes. The calculator returns the annual revenue lost, the addressable share, and your top loss driver. Use it after every quarter close to spot patterns. Self-reported loss reasons skew heavily toward price, but a tight scoping conversation or a clear set of three packages routinely cuts price-based losses by half because the perceived risk that drives the price objection comes from elsewhere.