Proposal Win-Rate

Track your win rate and see what each proposal is worth, so you know how much to invest per pitch.

Proposals sent (last 90 days) 20

Proposals won 5

Average won project value $8,000

Hours per proposal 5 hours

Your billable hourly rate $150

Expected value per proposal

Probability-weighted revenue per pitch

Win rate

Effective rate on proposal time

Proposal funnel: sent vs won

💡 Proposal insight

Proposal Win-Rate Tracker

The Proposal Win-Rate Tracker turns your proposal output into a clear expected value per pitch. You enter the number of proposals sent over the last 90 days, the number you won, the average value of a won project, the hours you spend per proposal, and your billable rate. The calculator returns your win rate, the probability-weighted value of each proposal, and the effective hourly rate on the time you spend writing them. Use it monthly to know whether to invest more time per pitch or to send fewer pitches at higher quality. A win rate below twenty percent usually points to lead quality rather than pricing, while a win rate above sixty percent often signals you are leaving money on the table by underpricing.