Value-Based Pricing

Price a project as a percentage of the value you create instead of the hours you log.

Total value you create for client $250,000

Your time cost (hours x your rate) $8,000

Target value capture % 12%

Outcome risk

Typical hourly-priced fee from competitor $12,000

Suggested project fee

Value-based price

Markup over your cost

Premium over competitor

Pricing comparison

💡 Pricing insight

Value-Based Pricing Calculator

The Value-Based Pricing Calculator helps you set a project fee as a percentage of the dollar value the work creates for the client rather than the hours it takes you to deliver. You enter the total value created, your time cost at your hourly rate, your target value capture percentage, the outcome risk level, and a typical hourly-priced competitor fee. The calculator returns a suggested value-based fee, the markup over your time cost, and the premium over the competitor. Use it after a discovery call where the client has agreed on the dollar value of a successful outcome. Value pricing without that prior agreement reads as a guess and gets met with a discount request.